Community Zen

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

In the online marketing world, there is definitely no “one size fits all” solution for membership programs.  The common theme is having an online business, but, with an endless variety of businesses (online shops, affiliate shops, web services, authority sites, and so on), every type of business needs something a little different.  So, the best membership software will offer some choices.  If you are offering a paid membership site for online businesses, the best idea is to offer multiple membership levels that will meet the needs of many all at once.

By having multiple membership levels in your membership site, you will attract a wider variety of members.  Newbies are often either extremely enthusiastic and ready to invest big, or hesitant to gamble on their success.  Either way, with multiple levels, you can attract both sets.  The same thing goes for the more seasoned online marketing veterans, some think they know it all and need little assistance or support for their business, and some are ready to go for the gold and see just how far they can take their online business.  Again, both types will be interested in your online membership site because you have more options to offer.

You will notice that most membership sites offer only one level of member software.  Often, they are very expensive—most people will think long and hard before purchasing a membership software program or a membership subscription when it’s a huge investment for their up-and-coming business.  Having three levels of membership is perfect when you are offering membership options.  Call them Gold, Silver, and Bronze, or come up with your own hierarchy of labels, but be sure that they each provide their own distinct benefits.  The lower level should be economical but efficient; the highest level should really roll out the red carpet for your members. 

In addition, be sure to offer ways for members to easily upgrade to the next level.  As they see the benefits of your membership site, you want to really make it worth it to them to become a member of the highest ranking!

Popularity: 2% [?]

No related posts.