Community Zen

Social, Not Static

May 22nd, 2008 · No Comments

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It used to be that you could design a website, throw some content up there, and eventually get some traffic flowing that would result in gaining members, or selling products, or whatever you were trying to accomplish. These days, traditional, or static websites, just don’t cut it. You need to know the social Internet or you can just completely forget about any Internet success.

Static websites just cannot compete anymore. Webmasters today all know far too much about social networking and bookmarking, and search engine optimization (SEO) techniques that give them so many more options to market a website and drive huge amounts of traffic. Static websites end up with no ranking in Google, MSN, or Yahoo, and have virtually no market share anymore. Anyone surfing the net ends up on the higher-ranked pages, making those companies increasingly more successful.

So, you’re wondering exactly how can you use social bookmarking sites to network your own online business? Find the big ones, you can start with MySpace, Facebook, del.icio.us, or ning.com. Get your home page started up, and begin looking for your online “friends.” Find people who seem to be like-minded, others who are looking for business networking and building links to their own websites. Hopefully you can find people with websites that have relevant content, because this can make a big difference. Linking just for the sake of linking doesn’t necessarily work, it helps a lot if the links provide relevant information for visitors to your site.

Another way to build your online business is to visit any blogs that are relevant to your niche. Visit the blog, leave a comment and a trackback, and you’ll have another link. Just doing a few of these a day or even a few a week will build your ranking slowly but surely!

Social bookmarking is a free and easy way to promote your website. Develop your pages carefully, and begin linking them to others, and you’ll definitely see your traffic increase.

Have you built up your website and increased traffic using social networking? Tell us how you did it!

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