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After all of your hard work recruiting new members, it’s even more hard work to keep them. Most membership websites lose members faster than they can find them. Stopping that reverse flow is critical to your success.

So, how do you do actually convince your members to stay? Here are several ideas that help memberships retain their members:

Incentive Plans: Offer small incentives to members who recruit other members. Yes, you’re right, this is a tip in the Recruiting Plan also, but, keeping people interested (by giving them incentives to find new members) will mean that they stay. Members retained!

Membership Levels: As each entrepreneur gains speed in his or her online business, you will want to keep them interested in staying with your membership site. By offering varying levels of membership, this helps people realize that at each stage of their business development that they still need your services, your sage wisdom, and the support that they receive from being a member of your site. Let your members advance to the next level of membership as they are ready to be offered more. Members retained!

Active Members: Keep your blog updated regularly. Send out weekly email newsletters with small tips and relevant links. Keep your discussion forum lively and active, make sure it’s a place that your members want to bookmark and return to on a regular—hopefully daily—basis. Members retained!

Online Meetings: It used to be that regular conference calls could be considered meetings. Today’s conference call is the private chat room online. Schedule these types of meetings, perhaps on a monthly basis, and you’ll find your members are setting aside time to join you. Even better, put yourself on video while you do that—people are more interested in watching while they listen or read. Record these sessions, make the tapes available to members who might not be able to make the scheduled times. They’ll be hanging on your every word. Members retained!

These few tips will help you retain your members that you’ve worked so hard to recruit. Can you think of any more ideas that might help?

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