Community Zen

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If you run a membership website, you need to keep your members interested and eagerly awaiting your next wisdom.  Any website administrator knows that you have to keep adding fresh content on a regular basis to keep your website running well.  New content draws traffic and raises your page ranking.  There are ways that you can nearly automate this process, or at least take out a lot of the busy work typically involved with finding or writing content, building links, or monitoring your site.

Successful bloggers are finding that time saving tips are critical.  There’s already enough work to do!  Roger C. Parker and Maria G. Nozza  recently posted a piece regarding the use of weekly newsletters in addition to the daily blog content you are adding.  They call it a “one-two punch” for keeping your members engaged.  This is a great idea for adding content, building links, and keeping your members engaged with your membership program.  Making this a members-only benefit will have your subscribers convinced you have the wisdom and know-how to provide them with the best members only software and the best member subscription software available.

Creating a weekly newsletter for your membership software program doesn’t have to be a huge undertaking.  With daily posts from your blog already, and a lively, active discussion forum, you will have plenty of material to plug right into a newsletter template.  That’s all it takes, really.  Teasers about what’s been talked about on social networking sites this week, quick mentions of any new or improved products and services that may be coming down the line, notes about who to watch and a review of any relevant links or new cyber hotspots is all you need.  Add in a few testimonials or success stories of your own members, and you’ve got a winning newsletter for your membership website.

You’ve already proven your success and drawn in many members by offering to teach them your strategies for success and help boost them along as they get their online business up and running.  Get them to break a nail logging in every week to see what the latest buzz is on your weekly newsletter.  Your membership site will really start to burst at the seams if this happens!

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1. Your membership site: How to use curiosity to drive repeat visits.